HOW TO MARKET TO TEENS

How to Market to Teens

Cater to their need to express originality. Teenagers have strong opinions and views that they want to be heard.

Use marketing techniques that ask for their feedback, or allow them to express themselves. Social networking sites such as Facebook and MySpace have become an outlet for advertisers to get teens involved and create two-way channels of communication. Not only are they responding to your product, but they are also providing you information about preferences, needs, and wants when coming up with new ideas.

Establish your company as one that truly cares about and supports the issues they feel are important. For example, start your own cause or find an established one to support and connect yourself to. Things such as the Green Movement, for example, have become increasingly popular.

Include information on your website or social profile about how your company takes a part in helping the environment or include ways that teenagers can get involved in the Green Movement. Teenagers are much more actively involved in supporting causes than one might thing. They will respond positively to your involvement in a cause that they also feel is important.

Take advantage of trends and big-named people in pop culture. This does not mean you have to hire expensive celebrities to be in your advertising. Instead, find ways to connect your product to the phenomenon. If you want to do a sweepstakes, give away tickets to a popular concert.

If you have established yourself online, offer cool downloads, or connect yourself to websites that teenagers enjoy such as social networking sites, gossip columns, popular televisions shows, etc. Finding a way to incorporate your brand into their everyday interests will produce positive results in image awareness.

What to Be Aware of When Marketing to Teenagers

The tastes and attitudes of teens are constantly changing. Trying to target and create a new message with every different change that one teenager may go through within a year is impossible. Create one solid message that has several different angles you can use to update with. This makes your product more flexible, which will help you withstand the changes in preference or attitude in your target market.

If you are using websites, online communities, or other forms of online marketing, make sure to constantly be changing and adding new concepts. This will keep them coming back on a regular basis to your site, and stop you from being old news.

Just like marketing to other segments, make sure your message is age appropriate. Do not speak down to them. They understand a lot more than teenagers from ten or twenty years ago, so market accordingly. If you are speaking to them like children, they will not listen. Instead, they will most likely become offended and be turned off by whatever message you are trying to convey. Even though they are still young, they want and expect to be treated like young adults.

Never assume. Because there are many niche markets and tastes are constantly changing, do not assume that you know what teenagers want. Make sure your message is well researched- including feedback and opinions from focus groups consisting of teenagers. They are, above anyone else, who can tell you the most.

Amy Bax is interested in providing innovative informational resources to entrepreneurs. She is currently an MBA student at the University of Missouri - Columbia.

CULTURAL DIVERSITY ARTICLE N2

For cultural diversity

EDITORIAL, TNN Jul 21, 2004, 04.06am IST

This year's Human Development Report (UNDP, 2004) breaks new ground by seeking to incorporate cultural liberty as an integral part of over-all human development.

Fetters based on religious beliefs, occupations and domiciles must go. The central point of HDR 2004 is that markets and democratic social set-ups provide the only enabling frameworks for capabilities, competencies and cultural identities.

But "people should not be forced to make a stark choice between their identities and economic or political progress." They should be just as free to maintain identities as change them. Indeed, HDR 2004 even admits India's secular Constitution started out by making the state into a force for integration and custo-dian of multiculturalism.

Sad, then, for it to report that some of our fastest growing states, regions have been seeing rising communal al-ienation, deepening caste divides.

HDR 2004 goes beyond exhorting just democracy or policies for pro-poor growth.

Those 'necessary conditions' need added support to integrate multiculturalism into human development strategies, ac-commodate minority identities, and promote habitual power-sharing with the executive within a framework of 'asymmetric federalism'.

CULTURAL DIVERSITY ARTICLE N1

UNESCO's World Day for Cultural Diversity

Hamsa Sripathy, ET Bureau May 20, 2009, 11.48pm IST

The United Nations has always endeavoured to foster peace and harmony among the citizens of the world. The terrorist attacks on September 11, 2001 necessitated the creation of an ideal platform to promote world integrity and peace. Accordingly, the General Conference of the United Nations Educational, Scientific and Cultural Organization (UNESCO) adopted the Universal Declaration on Cultural Diversity in Paris, France, on November 2, 2001, which was the 249th resolution adopted at the 57th session, as an effort in this direction.

The General Assembly thereafter proclaimed May 21 as the 'World Day for Cultural Diversity for Dialogue and Development'. This is part of an effort to bring many communities and peoples closer together, so that it could further the cause of world peace. UNESCO exhorts all civil society to celebrate the day by involving as many partners as possible, to make the event a roaring success.

2002 was the year marked by the United Nations as the Year for Cultural Heritage. The General Assembly emphasised links between the protection of cultural diversity and the importance of dialogue between civilisations in the modern world. The World Day for Cultural Diversity for Dialogue and Development was first observed in 2003.

Various cultural events are held on the occasion not only at the UNESCO Headquarters but all through the world. It seeks to affirm the fact that the richness of the human experience lies in unity ensconced in diversity. Governments, non-governmental organisations and the public in general participate in such events.

Seminars for professionals, educational programmes for children and young adolescents, collaborations between official agencies and ethnic groups are some of the events undertaken on this day to promote harmony and better understanding among various peoples. Exhibitions are also held to showcase the history of various cultural groups and their influence.

However, one need not limit oneself to this day for the purpose of bridging barriers between nations and races. Ever since the dawn of aviation, people have been taking the opportunity to travel not just within the country but from one nation to another in order to appreciate other cultures and celebrate one's differences.

Airlines are an unusual, but hugely effective means of breaking the shackles of ignorance and indifference towards a different creed or language. They are the agents of sweeping changes in mindset and attitude and also help bring down hostility while providing an impetus to universal brotherhood.

It would certainly be a boon to the human race as a whole if individuals are allowed to travel freely to wherever they desire. Only when people from different racial and lingual backgrounds interact do they truly appreciate the fact that beneath varied hues, features and exterior, all our hearts beat as one, simply because we are all the children of Mother Earth.

Let us take this day as an opportunity to renew our commitment towards promoting and protecting the world's cultural diversity, fostering dialogue and ensuring a sustainable planet for everyone.

Summary and glossary.

http://patriciovenglishb.blogspot.com.ar/

First Article

SUMMARY 1

The government of Kenya ordered, all the refugees that live in urban areas, to return to their camps, to end attacks by armed groups. Kenyans were asked also to report any refugees or illegal immigrants outside the overcrowded camps. This movement, although they say it is an "emergency", has been criticised by groups that have discouraged similar actions in the past. The only problem is that they can't see the differences between the Somalians and the Kenyans.

SUMMARY 2

One girl won a scholarship to study abroad, but her request was denied. The Learning Abroad Center is hoping to increase the number of students who study abroad. This article also explains the costs of studying and living abroad. There are difficulties for students in term of their economy and the money they have, but it is very important to take advantage of this opportunities.  

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ACTIVITIES PAGE 344

1) a-10; b-4;c-5;d-9;e-11;f-2;g-14;h-7;i-8;j-12.

2) a) True, because according to some figure, more than 80% of the world's population now lives within a range of a  cellular network.
b) True, this figure has doubled in the past ten years.
c) False, there are more than 4 billion cell phones now.
d) False, the benefit is for both entrepreneurs and end-users.
e) 

Biofuels replaces oil.

• The image suggests that in the present days, biofuels have to be more used because the oil in the cars produces lots of pollution and if we replace them, contamination can be avoided.
• One thing that the images reminds me of is 
• There is an interesting debate about this topic because there are some people that believe that this replacement have to be made and there are some people that still defends the use of petrol. 
• Perhaps it could also link to science and technology and also to cultural diversity. Because without the use and advances of science this couldn't be discovered. and to cultural diversity because in very polluted countries maybe people will emigrate to another countries and there will be more cultural diversity. 

SCIENCE AND TECHNOLOGY

This image represents science and technology because it shows how now human faces are being replicated and put in robots bodies.

This image represents science and technology because now the work that humans made, are now made by robots due to the advance of this theme. 

Because robots.